Fares Souissi

Growth & Acquisition Marketer | Data & Automation

SELECTED SYSTEMS & IMPLEMENTATIONS

Real-world systems, measurable revenue, and technical execution.

A comprehensive archive of deep-dive case studies spanning server-side tracking architecture, high-scale multi-channel acquisition, and autonomous AI marketing automation pipelines.

Data & Tracking High-Volume DTC E-Commerce ($1.2M+ Annual GMV)

Server-Side Tracking & Meta Conversions API (CAPI) Infrastructure

+32% Recovered Purchase Events

9.2 / 10 Meta Event Match Quality (EMQ)

100% First-Party Cookie Ownership

The Challenge

Post-iOS 14.5 and browser ITP restrictions, the brand lost over 30% of checkout signals to client-side ad-blockers and cookie truncation. Ad algorithms were starved of high-intent purchase data, causing blended CPA to increase by 42%.

The Solution & Architecture

Architected a custom Google Tag Manager Server-Side container mapped to a custom subdomain endpoint. Integrated Meta Conversions API with SHA-256 hashed customer parameters, full client-to-server event deduplication via unique event IDs, and server-side GA4 pipelines.

Acquisition & ROAS B2B SaaS / Growth Stage Tech

Multi-Channel Paid Acquisition & ROAS Scaling Matrix

5.3× Profitable Ad Spend Scale ($15k → $80k/mo)

3.8× Sustained Blended ROAS

-28% Blended Customer Acquisition Cost (CAC)

Multi-Channel Growth Dashboard & ROAS Scaling

The Challenge

The client hit a plateau at $15k/mo ad spend. Scaling budget into broad audiences produced ad fatigue, volatile CPAs, and negative contribution margins due to unstructured creative testing and over-reliance on a single channel.

The Solution & Strategy

Constructed a systematic 3×2×2 Creative Testing Matrix to rapidly iterate on hooks and problem-centric angles. Paired high-intent Google Search harvesting with Performance Max campaigns and managed budget scaling via blended Marketing Efficiency Ratio (MER).

Automation & AI High-Growth B2B Services Firm

Autonomous Inbound Lead Qualification & Claude AI Agent Pipeline

30+ hrs Weekly Manual Admin Time Eliminated

< 45s Average Lead Qualification Latency

+41% Lead-to-Meeting Booking Rate

n8n Marketing Operations & Claude AI Agent Workflow

The Challenge

Inbound high-value inquiries were delayed by up to 8 hours due to manual SDR research and form triage. Incomplete lead data caused poor routing, while manual data entry in the CRM led to lost opportunities.

The Solution & Automation Engine

Engineered an event-driven n8n workflow connected via webhooks. Integrated Anthropic's Claude 3.5 Sonnet to autonomously parse unstructured company data, evaluate intent against ICP criteria, score priority, and draft tailored executive outreach in HubSpot.