Brand in second

The logo workflow inside Adobe Illustrator, from construction grids to final files.

Logo Grid Generator

Construction, lockup and clear-space grids

Logo Presentation Generator

Client-ready concept decks

Bento Grid Generator

Portfolio and social layouts

Brand Guidelines Generator

A guidelines document from your assets

Logo File Generator

Every logo file, named and foldered

A full brand guidelines document, built from your assets.

Add your logo, colours and type, and Brand in second builds a guidelines document inside Adobe Illustrator, ready to hand over to the client.

[Rating] from [N] reviews, used by [N] designers

Lite is free · Pro trial runs 2 days from first launch

Brand Guidelines Generator demo

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words.]”

The problem

The part of the project nobody pays for.

[N] to [N] hours

Guidelines take a big share of the project time, and that time is rarely quoted for.

Templates that never fit

Bought templates need rework before they match the brand you made.

Out of date fast

One change to the logo or a colour means editing page after page.

Three steps to a finished document.

Add your brand assets

Step 1

Add your brand assets

Start from the logo, colours and type you already set up for the identity.

Logo, colours, type

The document is built from the assets you made.

[Colour values]

[Which colour formats are filled in, to confirm.]

[Logo versions]

[Which logo versions it uses, to confirm.]

From your file

Everything comes from your Illustrator document.

Generate the document

Step 2

Generate the document

Brand in second lays out the guidelines pages for you, following a fixed page structure.

Fixed structure

Pages follow rules a designer set, the same on every project.

[Sections]

[Which sections the document has, to confirm.]

[Page count]

[How many pages it builds, to confirm.]

Use your grids

Clear-space grids from the Logo Grid Generator fit right in.

Hand it over

Step 3

Hand it over

The finished document is ready for the client, and every page stays editable.

Ready to hand over

A complete document for the client.

Native pages

Edit any page as regular Illustrator artwork.

[Export]

[PDF and other export options, to confirm.]

[Updates]

[How changes to the brand are applied, to confirm.]

How much time is that?

A guidelines document built by hand takes around [time]. The Brand Guidelines Generator builds it from your assets.

Guidelines per project

1

Projects per year

12

48

hrs

back every year

Weeks of full-time work: 1.

[Placeholder estimate: 240 minutes by hand per guideline. Replace it with your own measured time.]

Step four of your workflow.

Logo Grid Generator

Check the mark

Logo Presentation Generator

Show the concepts

Bento Grid Generator

Lay out the work

Brand Guidelines Generator

Write the rules

Logo File Generator

Hand over the files

What designers are saying.

[Placeholder cards. Add real quotes from Brand in second users here.]

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words. Keep it in their own words.]”

[Customer name]

[Role or @handle]

“[Customer quote goes here. Keep it in their own words.]”

One licence. Hours back on every project.

Lite is free. Pro unlocks every tool and every future update for a one-time price.

Brand in second Pro

[Price]

one-time, + sales tax where applicable

2-day free trial · then Lite, free forever

  • Logo Grid Generator
  • Logo Presentation Generator
  • Bento Grid Generator
  • Brand Guidelines Generator
  • Logo File Generator
  • Every future update
  • Use on up to 2 devices
  • Works offline for up to 7 days

Adobe Illustrator [versions]

[macOS and Windows]

Questions & answers

Can I edit the document after it is generated?

Yes. Every page is regular Illustrator artwork, so you can change any colour, image or line of text.

Which sections does it include?

[List the sections of the generated document.]

Can I add my own pages?

Yes. Add or remove pages in Illustrator as you would in any document.

Is the Brand Guidelines Generator sold on its own?

No. It is one of the five tools in Brand in second Pro, covered by the same one-time licence.

Deliver guidelines with your next logo.

Try the Brand Guidelines Generator and every other Pro tool free for 2 days, right inside Adobe Illustrator. Lite stays free after that.

2-day free trial · Lite is free forever